Theory / Lab / Tutoring / Exercises Sessions
3 / - / - / -
Prerequisites
DEMAR04 - Marketing
Instruction & Examination Language
Greek
Available for Erasmus Students
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Course Objectives - Contents
This course aims to help students develop the skills to analyse existing situations and design strategies adapted to these situations. The individual steps for a marketing plan are analysed, with emphasis on their interaction.
The course combines students’ knowledge of individual marketing sectors, helping them to develop a broader strategic perspective.
Learning Results
On successful completion of this course in the Business Administration curriculum students will be able to:
- understand the different stages in the design of a marketing plan;
- identify the different information requirements at each stage;
- design and propose the appropriate marketing mix depending on the sector and nature of the business; and
- have knowledge of the requirements and benefits of strategic and operational design in marketing
