Theory / Lab / Tutoring / Exercises Sessions
3 / - / - / -
Prerequisites
DEMAR04 - Marketing
Instruction & Examination Language
Greek
Available for Erasmus Students
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Course Objectives - Contents
This course analyses existing marketing decision support systems and examines the distinctive features, characteristics, and use of each. The course outlines the variables which must be recorded and studied in order for correct marketing decisions to be made, with the aim of improving business efficiency.
Learning Results
On successful completion of this course in the Business Administration curriculum students will be able to:
- understand the business need to develop marketing support systems;
- distinguish between the various information systems that are available in the market;
- propose the appropriate system for each business; and
- have knowledge of the variables that must be observed and analysed for each business and the system in place.
