Course Code
DEMAR47-1
Theory / Lab / Tutoring / Exercises Sessions
3 / - / - / -
Semester
5th or 7th
Prerequisites
DEMAR04 - Marketing
Instruction & Examination Language
Greek
Available for Erasmus Students
-
Course Website
Course Category
Elective
Course Type
-
ECTS Credits
3
Faculty
M. Tsogas
Course Objectives - Contents

This course focuses on the development of sales skills, with emphasis on the ability to investigate client needs. 

The course outlines the scope of vendor management and, in particular, the criteria for the recruitment and development of vendors, the content of the training process, and remuneration and incentives decisions.

Learning Results

On successful completion of this essential course in the Business Administration curriculum students will be able to:

  •  understand the steps in the sales process
  •  identify the decisions of vendor management;
  •  be aware of the vendor evaluation process and the criteria for this; and
  •  have knowledge of the criteria for vendor training and remuneration.

ADDRESS

80 Karaoli & Dimitriou st
18534, Piraeus